Rising referrals, progress or displacement?

Started by Rhoda Nakhosi Sep 16, 2026 6 replies 👁 3 views
Rhoda Nakhosi Admin Community Champion (1,500+ points) Community Champion
Sep 16, 2026 at 6:35 pm

A service dataset shows referrals increasing year on year. This is usually reported as a positive indicator. But an increase can mean more women are reaching support, or it can mean women are being passed between services without ever receiving it. How do you tell the difference from the data alone? And if you cannot, what additional data would you need to know whether an increase in referrals reflects better access or simply more movement through the system?

Dr. Magoba Member Thought Leader (400+ points) Thought Leader
2 weeks ago

Rhoda, I would be cautious about interpreting an increase in referrals as a positive outcome on its own. Referral numbers tell us that movement through the referral pathway is occurring, but they do not tell us whether women actually received the service they were referred for. The same increase could reflect improved identification and access, or repeated referrals, incomplete handovers, or women moving between services without successful linkage.

From the service dataset alone, I would therefore want to follow the referral cascade rather than stopping at referral volume: number referred → referral received by the destination service → appointment/assessment completed → service actually received → follow-up or case resolution, where appropriate. Ideally, these indicators should be disaggregated by facility, service type and relevant client characteristics while protecting confidentiality.

I would also look for unique client identifiers or safe linkage mechanisms, referral dates, destination and receiving-service confirmation, time from referral to service, referral completion rates, repeat referrals, missed appointments and documented reasons for non-completion. Where linkage is not possible, a combination of routine records, client follow-up and qualitative interviews with service providers and women can help explain what is happening.

So, if all we have is “referrals increased by 30%,” we can confidently say referral activity increased—but we cannot automatically conclude that access or service uptake improved. To make that inference, we need evidence further down the care pathway.

Rhoda Nakhosi Admin Community Champion (1,500+ points) Community Champion
↩ replied to Dr. Magoba 1 week ago
@Henry Magoba, the cascade you outline is exactly right, and I would add a timing dimension that often gets lost: when in the cascade we measure changes what "progress" looks like. A referral received within 48 hours tells a very different story than one received in three weeks. The latter may still count as "completed" in the data while the woman has already given up or gone back to the situation. So even a full cascade can look healthy on paper while the actual experience of the pathway was one of abandonment.
Have you seen cascade indicators that build in a time threshold, a point past which a "completed" referral gets reclassified as a failure or a drop-off? Or does the field still tend to count completion as completion regardless of how long it took?
Charles Member Expert (800+ points) Expert
2 weeks ago

Building on Dr. Magoba's cascade point — there's
also a structural reason referral volume gets read as progress rather than
interrogated: it's the easiest number to report. Referral counts require no
follow-up infrastructure, no linkage tracking, no confidentiality-protected
identifiers across services — so they become the default metric not because
they're the best proxy for access, but because they're the cheapest to produce.
That creates a quiet incentive for both funders and implementers to treat
throughput as outcome, since the alternative (tracking the full cascade Dr.
Magoba outlined) is expensive and often politically inconvenient if it reveals
leakage.

 

So the question isn't only "what additional
data would tell us the difference" — it's also "who currently
benefits from not collecting it." A rising-referrals number that goes
unquestioned often does so because no one downstream is incentivized to
complicate the story.

Rhoda Nakhosi Admin Community Champion (1,500+ points) Community Champion
↩ replied to Charles 1 week ago
@Charles Bawate, your "who benefits from not collecting it" is the question that reframes the whole thread. I want to  add that the incentive runs deeper than cost, it's also reputational. A full cascade makes leakage visible, and leakage is politically dangerous because it points to a failure no single actor owns. Referral volume, by contrast, distributes credit across the system: the referring agency claims activity, the receiving agency claims demand, the funder claims reach. Nobody has to account for the woman who fell between them.
So the barrier is not only that the data is expensive. It is that the cascade would assign accountability, and an unassigned failure is easier to live with than an assigned one. My question back to you: in your experience, has anyone successfully made leakage ownable? a metric a specific actor is responsible for without it becoming a blame exercise that just drives the reporting underground?
Dr. Magoba Member Thought Leader (400+ points) Thought Leader
2 weeks ago

Charles, I agree with your point that this is not simply a question of having more data; it is also a question of what the system chooses to measure, reward, and report.

Referral counts are attractive because they are relatively easy and inexpensive to generate, but their simplicity can create a measurement blind spot: activity becomes a proxy for outcome. Once referral volume is incorporated into performance reporting or funding narratives, there may be little incentive to invest in the more resource-intensive tracking needed to establish whether referrals translate into completed services and meaningful outcomes.

This is why I think the M&E question should go beyond “Did referrals increase?” to “What happened after the referral, for whom, and where did the pathway break down?” The referral cascade can make that leakage visible while maintaining confidentiality and proportionality. Even a small set of indicators—referral received, service accessed, time to service, non-completion, and reason for non-completion—could substantially change what the programme understands as success.

Your question of “who benefits from not collecting it?” is therefore important. It shifts the conversation from data availability to data governance, accountability, and incentives. Ultimately, an indicator should not become a measure of success simply because it is convenient to collect. The real value of M&E is to make the pathway—and its gaps—visible enough to support corrective action.

Rhoda Nakhosi Admin Community Champion (1,500+ points) Community Champion
↩ replied to Dr. Magoba 1 week ago
Dr. Magoba, I agree the cascade can make leakage visible but I'd push on one thing: visibility isn't the same as action. A cascade that shows 40% of referrals never reach a service is still just a number until someone owns the fix. And the actors best placed to act on leakage are often the ones furthest from the data, the facility manager, the caseworker, the peer who actually sees the woman. If the cascade lives in an M&E report, it informs; if it lives in the hands of the person doing the follow-up, it changes what happens next. In your experience, has a cascade ever been designed so the service side sees the leakage in real time, not as an annual finding, but as something actionable at the point of care? Or does it usually stay a reporting tool that arrives too late to change the pathway?