@All, most donors research an organisation online before giving. Surveys, mostly of US individual donors, put the figure between about 60% and 90%, and the organisation’s own website is usually the first stop. If you can’t be found, you may never be considered, however strong your work.
But most grassroots groups can’t afford a polished website. So:
1. What is the smallest digital footprint that makes a funder take you seriously: a one-page site, a public report, a LinkedIn page?
2. Has anyone built credibility with almost nothing? What did it?
And a caution: if we become visible mainly to satisfy donor due diligence, are we gaining a voice, or just performing legibility for outsiders?
